Applewood smoke, organic maple sugar and savory spices—made for low & slow cooking.

Applewood Maple Brisket Rub™ was created for the kind of barbecue that takes its time.

Applewood smoked sea salt lays down a deep, smoky foundation while organic maple sugar slowly caramelizes during cooking, helping create a beautifully seasoned, flavorful bark.

Coarse black pepper and smoked paprika bring classic barbecue character, while onion, mustard and cumin add savory depth. Layers of granulated, roasted and black garlic build even more complexity, with cayenne providing just enough warmth to balance the maple.

The result is smoky, savory and gently sweet—not a sugary barbecue rub, but a bold, slow-cooking blend designed to complement the richness of beef and other smoked meats.

This is a rub that rewards patience.

How to Enjoy

Made for low & slow cooking.

Generously season brisket on all sides, pressing Applewood Maple Brisket Rub™ into the surface of the meat.

For deeper flavor, apply the rub ahead of time and refrigerate until you're ready to cook.

Smoke or slow-cook using your preferred method, allowing the organic maple sugar to slowly caramelize and help develop a rich, flavorful bark.

Especially delicious on brisket, beef ribs, chuck roast and other slow-cooked cuts of beef.

Also try it on pork shoulder or pork ribs when you want a smoky maple finish.

Because this blend contains organic maple sugar, avoid very high direct heat or open flames, which can cause the sugar to scorch. It performs best with smoking, roasting and other low-and-slow cooking methods.

Ingredients

Applewood smoked sea salt, organic maple sugar, coarse black pepper, smoked paprika, onion, garlic, mustard powder, ground cumin, roasted garlic, sweet paprika, cayenne pepper, black garlic powder.