Bold smoke. Cracked pepper. Deep savory flavor worthy of a great cut of beef.

Butcher's Reserve Prime Rub™ was created for beef—from a beautifully marbled steak to the best burger coming off your grill. Applewood smoked sea salt and coarse black pepper form the bold foundation, layered with garlic, onion, smoked paprika and mustard for a rich steakhouse-style crust.

But the real depth comes from what’s underneath: granulated garlic, roasted garlic and black garlic build layers of savory flavor, while shiitake mushroom adds natural umami that enhances the richness of beef without overpowering it.

A touch of rosemary and thyme finishes the blend with just enough herbaceous character to complement the meat.

Smoky, peppery, garlicky and deeply savory, this is the blend to reach for whether you’re grilling a prime steak, seasoning a flank steak or making Tuesday night meatloaf.

How to Enjoy

For Steaks & Whole Cuts:

Season generously before grilling, smoking, roasting or pan-searing. Pat meat dry, sprinkle Butcher's Reserve Prime Rub™ over all sides and press gently into the surface. Cook right away, or for deeper seasoning, apply the rub ahead of time and allow the meat to rest in the refrigerator before cooking. Excellent on ribeye, New York strip, filet mignon, flank steak, tri-tip, prime rib and beef tenderloin.

For Burgers & Meatloaf:

Mix Butcher's Reserve Prime Rub™ directly into ground beef before shaping hamburger patties or preparing your favorite meatloaf. Add to taste depending on how boldly seasoned you like your beef. Also delicious on pork chops, lamb, mushrooms and hearty roasted vegetables.

Ingredients

Applewood smoked sea salt, black pepper, sea salt, onion, smoked paprika, garlic, mustard powder, shiitake mushroom powder, roasted garlic, black garlic, crushed rosemary, thyme.