Sweet, smoky flavor for chicken, wings & open-fire grilling.

Golden Chicken BBQ Rub™ is crafted to give chicken the deep smoky flavor, gentle sweetness and beautifully burnished finish that makes backyard barbecue irresistible.

Sweet and smoked paprika create a rich BBQ foundation, while Sucanat adds just enough natural sweetness for beautiful caramelization. Garlic, onion and yellow mustard build savory depth, with ancho chile bringing warm, earthy chile flavor rather than aggressive heat.

A touch of black garlic adds deep, mellow savoriness, while celery seed and black pepper round out the blend. The result is a sweet, smoky and savory BBQ rub with gentle warmth and a gorgeous golden-red crust.

How to Enjoy

Pat chicken dry and season generously on all sides, pressing the rub lightly onto the surface.

Perfect for whole chicken, thighs, drumsticks, wings and breasts—whether grilling over an open fire, smoking, roasting or baking.

For open-fire grilling, cook over controlled or indirect heat for most of the cooking time, then move over higher heat to finish and caramelize the exterior. Because this rub contains Sucanat, watch direct flames and very high heat to prevent the natural sugar from scorching.

For deeper flavor, season the chicken ahead of time and refrigerate until ready to cook.

Also delicious on pork chops, pork tenderloin, ribs and roasted vegetables.

Ingredients

Sweet paprika, smoked paprika, Sucanat, sea salt, onion, ancho chile, garlic, yellow mustard powder, black pepper, celery seed, black garlic.